Oct 12 2026 | २०८३, असोज २६गते

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Dongfeng Motor accelerates its expansion into the North African market as it ventures into the open seas


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बिहीबार , मंसिर ४ २०८२
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    Dongfeng Motor accelerates its expansion into the North African market as it ventures into the open seas

    Kathmandu, Nepal : Recently, Dongfeng Motor has accelerated its expansion in the North African market. A new car launch event was held in Tunisia, where three star models were officially released. In addition, an order for 192 KD units has been sent to Egypt, marking a new chapter of cooperation in the region. The company is taking concrete actions to advance its "internationalization leap" strategy. By continuously promoting innovation and quality, Dongfeng Motor is enhancing the global reputation of "Made in China with Intelligence."

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    1. Expanding the African mapDongfeng Motors achieves a "flying start" in Tunisia.

    Recently, Dongfeng Motor held a new car launch event in Tunis, the capital of Tunisia, and unveiled three best-selling models under its own brand, officially announcing its entry into the Tunisian market. This marks a new stage in Dongfeng Motor's strategic layout in key African markets.

    This launch event focused on three best-selling models: DONGFENG Shine, DONGFENG ShineMax HEV, and DONGFENG Box, covering different life scenarios and fully meeting the travel needs of local consumers.

    The event was a great success, with over 200 guests attending, including representatives from leasing companies, well-known local media influencers, professional car reviewers, dozens of journalists, and government certification officials, all witnessing Dongfeng Motor's impressive debut in the Tunisian market.

    The press conference provided a detailed explanation of the product performance, design highlights, and market positioning of the three new models, giving guests and media a deeper understanding of the vehicles. Thanks to its precise product positioning and outstanding product strength, the DONGFENG Box secured approximately 40 confirmed orders on its launch night, with potential orders exceeding 200 units, achieving a successful start in the Tunisian market. Local partners expressed their high regard for Dongfeng Motor during the event, stating that they fully recognized the strength of Dongfeng's products and its market potential. Both parties agreed to continue deepening their strategic partnership, further expanding the scope of cooperation, and introducing more high-quality Dongfeng passenger vehicles to the African market to meet the increasingly diverse travel needs of local consumers. The press conference showcased Dongfeng Motor's product portfolio and R&D capabilities, laying a solid foundation for its deep cultivation of the African market. Looking ahead, with enhanced collaboration with partners and the gradual rollout of more products tailored to overseas markets, Dongfeng Motor will further expand its development space in Africa, providing local consumers with better travel options and continuously accelerating its internationalization process.

    2.Egypt's first order of 192 KD units sets sail.Dongfeng Liuzhou Motor's "Made in China" Products Head Towards the Banks of the Nile

    Recently, the first batch of 192 KD (knock-down) vehicles ordered by Dongfeng Liuzhou Motor for its Egypt project were successfully loaded into containers and are now en route to the Egyptian factory. This marks a new chapter in cooperation on the banks of the Nile, showcasing the strength and capability of "Made in China 2025". This project embodies Dongfeng Liuzhou Motor's determination and strength in cultivating the North African market, injecting strong momentum into its strategy of "creating another Liuzhou Motor overseas".

    To meet the local assembly needs and government regulations in Egypt, Dongfeng Liuzhou Motor quickly completed an in-depth analysis of the Egyptian market demand and formulated a solution for this shipment of T5EVO KD kits, precisely disassembling the vehicle into more than 1,200 parts.

    Dongfeng Liuzhou Motor and its Egyptian team jointly designed customized packaging solutions for each part, ensuring safety during transportation and significantly improving container volume through space optimization, laying a solid foundation for efficient loading. This shipment is scheduled to arrive at Alexandria Port, Egypt in early November, with plans to complete the construction of the local production line and begin assembling complete vehicles by the end of November.

    In 2026, Dongfeng Liuzhou Motor will launch fuel, hybrid, and pure electric models in the Egyptian market, using "Made in China" as a bridge to allow industrial civilization and the ancient wisdom of the Nile River to flow in both directions, writing more new stories of cooperation that transcend mountains and seas on the journey of the "Belt and Road".

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